There is a Native American proverb that says, "It takes a thousand voices to tell a single story." Nothing is as powerful as a story to share experience, inspire, and guide decision-making.

Sensemaking is the process of giving meaning to the collective experiences that people share by collecting thousands of stories and metadata to identify valuable trends and patterns. This is done to make sense of the data and amplify success and mitigate failure.

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A Better Approach

How does it work?

It starts with the design of the sensemaking framework. The framework contains a prompting question and a set of signifiers to allow for pattern identification. Prompting questions are designed to encourage people to share experiences, attitudes, perceptions, and values. The signifier collection enables the participant to self-signify their narrative and provide meaningful contrast to their story. 

What is the sensemaking process?


Once the framework is completed, the story collection starts, and soon after, patterns start to emerge from the raw data.  Actionable insight is created by small review teams that focus on amplifying positive stories and dampening ones that are not. 

How are stories mined for insight and action?

The narrative dashboard allows you to sort and arrange narratives by relevant patterns across multiple stories.  This enables you to explore your story data from various perspectives and helps to guide that exploration towards actionable insight.