Conversations First, Relationships Second, Transactions Perhaps Third?

As a company, we buy services. We work with consultants, vendors, and partners. We rely on external expertise, and we value strong, capable people who help us do our work better.

What we don’t do is skip straight to transactions.

In recent years, outreach has become increasingly automated and increasingly impersonal. A connection is made, and almost immediately, a pitch follows—often generic, disconnected from who we are or what we do. That approach assumes intent without context and speed without trust.

That isn’t how almost all of us work.

At least here at nuAgility, we believe real business is built on relationships. Relationships form through conversation, curiosity, and mutual respect. This requires taking time to understand the people behind the work, not just the roles they fill or the problems you assume they have. It is about really getting to know them.

Conversations come next. They help clarify whether values align, whether timing is right, and whether there is a meaningful opportunity to work together at all. Without that step, any transaction is fragile at best.

Transactions matter, but they come after the relationship has been built. We invest in services and partnerships when there is understanding, trust, and a shared sense of purpose. The strongest engagements we have are with people who took the time to know us before trying to sell to us.

If you want to work with nuAgility, start with a conversation. Tell us why you reached out. Reference something real. Ask a thoughtful question. Be willing to engage without immediately trying to close a deal.

Good luck in 2026! If you need help, then be sure to pull us in. If you need work, do not hesitate to strike up a conversation. It may lead to the deal after the relationship is built.